Fashion Marketing
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Fashion Marketing *
Brand Extensions
This assignment for fashion marketing was a quarter-long group project that challenged my team to create a brand extension proposal for the luxury fashion brand Brunello Cucinelli. My share of the project focused on the design of the slide deck, as well as completing the research for the SWOT Analysis, Five P’s, Location, One-Year Marketing Plan, Distribution Plan, Competition, and Pricing.
This assignment for fashion marketing was a project that challenged me to create a brand extension for the French fashion brand Le Blé en Herbe. All research and designs were created by me while I was studying abroad in Lacoste.
TRENDING NOW JOURNAL
This assignment was a quarter-long project for fashion marketing. The goal was to create a magazine that would include fashion journalism, graphic design, trend forecasting, and marketing elements.
Chapter 1
